Role of our professional organisation – Problem Solving
Have you ever questioned whether the role of our professional organisation is merely giving membership and providing relevant information to members just to keep them updated of our profession?
Like business entities, national associations need to understand the changes and disruptions in consumer (members) behaviour; the thinking that underpins different members demographic and the demand that drives members’ engagement. Once we understood this, it is easy to focus on the limited resources we must manage and organise activities in terms of priorities.
So, the key boils down to this question, “What problems can your national association solve for the members today?”
